Unit 30.3

Presentation

iPod Nano Presentation on Prezi

Mindmaps

Unit 30.1.6 (coming soon)

Unit 30.1.5

Unit 30.1.5

Audience Demographics

Advert One - http://www.tellyads.com/show_movie.php?filename=TA7352

Jobsite are aiming at people looking for work, the entire point of their service is to find jobs for their applicants. A few factors within this advertisement suggest this and could be appealing or speak to this targeted audience. To start with, the settings are busy, ordinary streets in London. These streets are filled with, supposedly, working class people. This can be used as a tool to familiarise the viewer. Secondly the friendly, "ladish" man presenting is someone viewers can relate with. When advertising was researched and considered a science, surveys found that people could relate more with characters whilst watching an advert. As the advertisement is aimed at the unemployed, it is targetting within the E category on a socio-economic basis.

Advert Two - http://www.tellyads.com/show_movie.php?filename=TA0366

L'Oreal - Age Re-Perfect is a product that is meant to help women who are aging look younger. It is obvious that the product is aimed at older women as, firstly, the model is a woman and, secondly, women are (over men) the majority that look after their appearances. It is well known that people have their insecurites; therefore by using a model who looks younger and is aged sixty-eight, they can bring out insecurities in younger (perhaps older-looking) people. This makes this audience feel they need the product. The scenes in beaches, big rooms and doorways with flowers create an image of happiness for the audience. Most older women will live busy lives, and the peaceful scenes that present a happy lifestyle for this target audience add to the glamour of the product. The model, Jane Fonda, says she has never felt this good, but that skin can let you down after sixty. The advertisement makes it out so that the product is the simple solution. As a cosmetic product it is aimed at an AB audience, older women who make enough money to start using this product and other cosmetics.

Advert Three - http://www.tellyads.com/show_movie.php?filename=TA5319

The fifth Harry Potter film is aimed at mainly younger audiences (teenagers and young adults). The use of polytechnics is exciting and can get viewers interested and anticipational. The narrator quotes Total Film saying "The Special Effects Are Spellbinding". In this advertisement, the use of clips from the film and their mise-en-scene is the most important thing. It has to keep the clips interesting and short, to paint a picture of both what the film is like and what it's about, and to keep viewers from getting distracted. It's techniques are attempting to grasp the attention of the viewer and ultimately have them buy the product. This DVD is aimed at mostly age determined audiences, socio-economically it would be aimed at all people (A-E).

Unit 30.1.4

Analyse three adverts using Gillian Dyer's guide ( http://www.slideshare.net/suevenables/lines-of-appeal )

- Advert One

Product Name: Chris Moyles 'The Parody Album'

Link: http://tellyads.com/show_movie.php?filename=TA10059

Persuasive Techniques: Comedy and Humour - As the album's genre is comedy (parodying songs)  visuals are comedic some scenes fit with played lyrics in the advertisement.
Product USP: Features both parody songs and original compositions but the Chris Moyles Show


- Advert Two

Product Name: Marks and Spencers Christmas Dinner

Link: http://tellyads.com/show_movie.php?filename=TA12178

Persuasive Techniques: Rich Luxurious Lifestyles, Dreams, Happy Families - For parents, Christmas dinner is a big hassle. Hosting one usually means rushing, sweating and the advert portrays the opposite. A luxurious dinner with a happy family and seemingly no hassle.

Product USP: Quality food, more choice and less time/hassle preparing.


- Advert Three

Product Name: BEKO 'Energy Efficient Oven'

Link: http://tellyads.com/show_movie.php?filename=TA13825

Persuasive Techniques: Image of perfect kitchen (once again luxoury), done in attempt to make the viewer feel that the product would make them happy, and even their lives better. This is enforced by technical terms such as 'wipe clean nano-technology' which makes it sound easier to clean, more interesting and more efficient all in all.

Product USP: The Oven is energy efficient and makes cooking cleaner and faster.

Unit 30.1.3

Unit 30.1.3

Compare these two adverts:

Old - http://www.youtube.com/watch?v=pKuEwsEiSp8
Contemporary (New) - http://www.youtube.com/watch?v=99T-iGcii8U

Unit 22 - Shooting Scenario Exercise

Unit 22 - Shooting Scenario Exercise

A) Devise a short story...

1. Invisible ghost boy walks down the corridor and enters a detention classroom.

2. The girl can see the ghost but her friend (girl 2) can't see him.

3. The girl talks to the ghost, he replies (unseen and unheard by girl 2 who is not believing this).

4. Suddenly girl 2 gets a call and answers it.

5. She goes to girl 1's computer and shows her a poster online reading "boy found dead in river".

6. She turns to the ghost boy, he says "Oh yeah, I'm dead."

B) Draw up a shot list to tell your story...

1. POV TRACKING SHOT- Invisible ghost boy walks down the corridor and stops at a classroom.
2. CU - Door opens from inside the room.

3. SIDE TO SIDE PAN - Girl looks inquiringly, the boy looks around confused.
4. WS - The girl can see the ghost but her friend the GIRL 2 can't see him. The boy walks to them.
5. CU - A chair slides from under the chair but nothing seems to have moved it.
6. CU - The girl nods to the chair, as if inviting him to sit.

7. MS - The girl talks to the ghost, he replies (unseen and unheard by girl 2 who is not believing this).

8. CU - 2 giving a "yeah right" look. Suddenly 2 gets a call and answers it, talking to the caller.

9. MS - 2 goes on a computer and shows girl 1 a poster online.
10. ZOOM IN - It reads "boy found dead in river". She tells him it's the boy in the room.

11. CU - She turns to the ghost boy, he says "Oh yeah, I'm dead."

In progress...

Unit 30.1.2

Persuasive Technique

The Anecdote: http://www.youtube.com/watch?v=GpAYSz-3AQQ - This is an RSPCA advertisement that shows the cruelty of dogs and urges donations so that they may help. It shows proof and also stirs up the emotions of the viewer (it is emotive).

Adjectives: http://tellyads.com/show_movie_vintage.php?filename=VA0596 - The words smooth and golden to describe the coating of the bar give it a sensuous feeling. It makes the viewer feel like this bar will be somewhat luxurious.

Repetition: http://www.youtube.com/watch?v=os_vPUfR2a0 - In this and other Churchill adverts, the dog is asked about the companies offers and he repeats his catchphrase "Oh yes" this is a form of repetition that reassures the viewer that this is a good deal.

Statistics:  http://www.youtube.com/watch?v=5in-3BmKtFI - Speaks for itself.

Fact: http://www.youtube.com/watch?v=0lfmlKYZ-vU - By running the viewer through how to use the product it proving the facts it is broadcasting.

Unit 30.1.1

1. Explain what TV advertising is...

A television advertisement is a video clip broadcasted onto the TV intent on promoting a product. Its job is to persuade the audience to purchase the product by using techniques tested either on focus groups or that are generally given good response. The advert must therefore, somehow, appeal to the company's target market.

2. List three characteristics of  TV adverts

In many TV adverts, such as the Churchill insurance commercial, characters are used. This is so that the audience can relate with something instead of just the product. Repetition is another characteristic many adverts contain, it's done to remind the viewer of the product and also to reassure them. An example of this would be Churchill's "oh yes" catchphrase, it's said as the dog is asked about the product. In order to target certain audiences, companies create adverts with differences to persuade people of different ages, genders and even sexual orientations. Clothing and perfume companies such as Calvin Klein use human desires to attract consumers.

3. Answer questions on http://newmediateacher3.blogspot.com/2011/10/history-of-tv-advertising.html

- Video 1

The average American consumes upward of three thousand advertisements in one day. Adverts are on and in many things and people feel they are everywhere.  Places include Television, Films, Posters, Blimps and more. The second most uttered word is actually Coca-Cola. As most people don't make a connection with a product or indeed any inanimate object characters, whether animated or acted out by animals or people, companies use characters in their adverts. A successful advert would be Marlboro man. Marlboro, the cigarette company, had flat sales and the personality appearing on the advertisement more than tripled their sales. An example of an unsuccessful advertising campaign would be the Ford Edsel. Though the advertising techniques were good, the more the product was seen the more it was disliked; this is due to the product's design.

- Video 2

To help advertisers work out what methods of advertising were most effective (more likely to work) they would bring in focus groups. Focus groups would be people from the target audience the company wants to sell to and they'd be asked what they want to see from a product and also what would make them want to purchase the product. Back when advertising was considered a science of sorts, the most effective methods of advertising were repetition, jingles, the use of characters (majorly dogs and babies) and keeping a continuous campaign, i.e. McDonalds' "You deserve a break" campaign.

- Video 3

Advertisers realised that they had to stop TV viewers from switching to different channels when advertisements came up and have been using pyrotechnics as a method of doing so. Pyrotechnics are a display that is eye-catching and engaging. They also deduced that in order to make the adverts effective, they had to make the viewer feel important and also that the product would, in some way, make them feel happy. For over a decade now people have believed that the internet is the future of advertising. Cookies track internet users and their preferences; this means that when a banner is on a site or a advertisement pops up, it is usually to do with what they have searched and is more likely to interest them.