Unit 30.1.5

Unit 30.1.5

Audience Demographics

Advert One - http://www.tellyads.com/show_movie.php?filename=TA7352

Jobsite are aiming at people looking for work, the entire point of their service is to find jobs for their applicants. A few factors within this advertisement suggest this and could be appealing or speak to this targeted audience. To start with, the settings are busy, ordinary streets in London. These streets are filled with, supposedly, working class people. This can be used as a tool to familiarise the viewer. Secondly the friendly, "ladish" man presenting is someone viewers can relate with. When advertising was researched and considered a science, surveys found that people could relate more with characters whilst watching an advert. As the advertisement is aimed at the unemployed, it is targetting within the E category on a socio-economic basis.

Advert Two - http://www.tellyads.com/show_movie.php?filename=TA0366

L'Oreal - Age Re-Perfect is a product that is meant to help women who are aging look younger. It is obvious that the product is aimed at older women as, firstly, the model is a woman and, secondly, women are (over men) the majority that look after their appearances. It is well known that people have their insecurites; therefore by using a model who looks younger and is aged sixty-eight, they can bring out insecurities in younger (perhaps older-looking) people. This makes this audience feel they need the product. The scenes in beaches, big rooms and doorways with flowers create an image of happiness for the audience. Most older women will live busy lives, and the peaceful scenes that present a happy lifestyle for this target audience add to the glamour of the product. The model, Jane Fonda, says she has never felt this good, but that skin can let you down after sixty. The advertisement makes it out so that the product is the simple solution. As a cosmetic product it is aimed at an AB audience, older women who make enough money to start using this product and other cosmetics.

Advert Three - http://www.tellyads.com/show_movie.php?filename=TA5319

The fifth Harry Potter film is aimed at mainly younger audiences (teenagers and young adults). The use of polytechnics is exciting and can get viewers interested and anticipational. The narrator quotes Total Film saying "The Special Effects Are Spellbinding". In this advertisement, the use of clips from the film and their mise-en-scene is the most important thing. It has to keep the clips interesting and short, to paint a picture of both what the film is like and what it's about, and to keep viewers from getting distracted. It's techniques are attempting to grasp the attention of the viewer and ultimately have them buy the product. This DVD is aimed at mostly age determined audiences, socio-economically it would be aimed at all people (A-E).