The Anecdote: http://www.youtube.com/watch?v=GpAYSz-3AQQ - This is an RSPCA advertisement that shows the cruelty of dogs and urges donations so that they may help. It shows proof and also stirs up the emotions of the viewer (it is emotive).
Adjectives: http://tellyads.com/show_movie_vintage.php?filename=VA0596 - The words smooth and golden to describe the coating of the bar give it a sensuous feeling. It makes the viewer feel like this bar will be somewhat luxurious.
Repetition: http://www.youtube.com/watch?v=os_vPUfR2a0 - In this and other Churchill adverts, the dog is asked about the companies offers and he repeats his catchphrase "Oh yes" this is a form of repetition that reassures the viewer that this is a good deal.
Statistics: http://www.youtube.com/watch?v=5in-3BmKtFI - Speaks for itself.
Fact: http://www.youtube.com/watch?v=0lfmlKYZ-vU - By running the viewer through how to use the product it proving the facts it is broadcasting.
Statistics: http://www.youtube.com/watch?v=5in-3BmKtFI - Speaks for itself.
Fact: http://www.youtube.com/watch?v=0lfmlKYZ-vU - By running the viewer through how to use the product it proving the facts it is broadcasting.
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