Analyse three adverts using Gillian Dyer's guide ( http://www.slideshare.net/suevenables/lines-of-appeal )
- Advert One
Product Name: Chris Moyles 'The Parody Album'
Link: http://tellyads.com/show_movie.php?filename=TA10059
Persuasive Techniques: Comedy and Humour - As the album's genre is comedy (parodying songs) visuals are comedic some scenes fit with played lyrics in the advertisement.
Product USP: Features both parody songs and original compositions but the Chris Moyles Show
- Advert Two
Product Name: Marks and Spencers Christmas Dinner
Link: http://tellyads.com/show_movie.php?filename=TA12178
Persuasive Techniques: Rich Luxurious Lifestyles, Dreams, Happy Families - For parents, Christmas dinner is a big hassle. Hosting one usually means rushing, sweating and the advert portrays the opposite. A luxurious dinner with a happy family and seemingly no hassle.
Product USP: Quality food, more choice and less time/hassle preparing.
- Advert Three
Product Name: BEKO 'Energy Efficient Oven'
Link: http://tellyads.com/show_movie.php?filename=TA13825
Persuasive Techniques: Image of perfect kitchen (once again luxoury), done in attempt to make the viewer feel that the product would make them happy, and even their lives better. This is enforced by technical terms such as 'wipe clean nano-technology' which makes it sound easier to clean, more interesting and more efficient all in all.
Product USP: The Oven is energy efficient and makes cooking cleaner and faster.
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